AsianTech Europe
The commercial execution arm of Crossing Cultures.
We represent Asian industrial technology companies in Europe as agents, dealers or exclusive distributors, driving direct sales, closing deals and building partnerships.
Once the strategy is defined, we take it to market:
Sell
01 — Direct Sales & Commercial Representation
As an exclusive market partner, we can act as a sales agent or distributor.
Either way, we handle the entire sales process, from customer development to closing deals.
Engagement: Activation fee + commission or trading margin.
Extend
02 — Channel Partner Development
When direct representation isn't the right model, we build your channel instead: scouting, qualifying, negotiating, and onboarding distributors, installers, system integrators, and technical or commercial partners matched to what your product and market actually need.
Engagement: Activation fee + success fee on results.
Scale
03 — Country / Regional Management
Full in-market representation without opening a local subsidiary.
Based in Italy, we run the country function directly, or coordinate your European region from here through local partners and distributors.
Commercial execution, key account management, operational coordination and institutional representation.
Engagement: Annual retainer + performance fee.
Simple. Transparent. Effective.
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